Built for Impact

More Than Metrics

Hi, I’m Jay. I’ve spent over 12 years in the trenches and at the helm of high-growth sales teams across SaaS, tech, and service industries. I’ve built pipelines from $0 to $15M, scaled teams from 3 reps to 30, and turned underperforming regions into top revenue drivers—without turning into the guy who only speaks in buzzwords or KPIs.

I believe great sales leadership is equal parts data, drive, and dad jokes.

career snapshot

  • Grew ARR from $4.2M to $11.8M in 18 months by overhauling outbound strategy and retraining the sales org

  • Built a Sales Playbook from scratch that reduced ramp time by 40% and increased average deal size by 27%

  • Coached 8 SDRs into AE roles and 3 AEs into managers—because building people builds revenue

  • Drove 168% quota attainment across team during an economic downturn (and made it look easy… kind of)

why i care

I don’t lead from spreadsheets—I lead from experience. My mission isn’t to close every deal; it’s to create a team that knows how to win, lose, learn, and come back swinging. I care about building systems that scale, cultures that last, and hitting targets without sacrificing what makes us human.

real talk

I’ve been:

  • The rep cold-calling off a CRM that barely worked

  • The closer flying across states to seal a $1M deal

  • The manager making the tough call—and then buying tacos for the team after

Also:

  • I ran an event production business on the side

  • I live just outside Seattle

  • And yes, I judge people by how they use their calendar

“Revenue is a team sport—and I coach like we’re down by 2.”

— Jay Paulette

What People Are Saying

“Jay’s skills, energy, and leadership make him a rare teammate everyone wants back.”

— Mergim Xhemaili

“Jay’s strategic insight and leadership helped push our sales strategy and revenue forward.”

— kris pope

“Jay hit record-low churn, added value fast, and led with relentless sales execution.”

— Morgan Nicholson

“Jay collaborated across sales, product, and ops—his creativity helped us close business.”

— Emily randazzo

“Jay’s can-do mindset and collaboration made our ABM campaigns stronger and more effective.”

— Gabby de Janasz

“Jay is passionate, resilient, and always exceeds expectations—an asset to any team.”

— Jasmine Damon, SHRM-CP, SPHR

companies i worked with

Wins that speak for themselves

  • Reduced churn by 32% through proactive client success initiatives and strategic handoff process.

  • Scaled SDR team from 3 to 30 in under 18 months.

  • Closed an $850K enterprise deal in Q4 while onboarding two new reps.

  • Increased average deal size by 27% through revamped value-based sales training.

  • Launched a sales playbook that cut ramp time by 40% and boosted close rates.

Make it

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

let’s talk

Interested in working together?

Who i am off the clock

I’m a Seattle native who’s powered by black coffee, good strategy, and bad memes. When I’m not closing deals or building teams, I’m chasing my toddler around the house, pretending to relax, or trying to convince myself that inbox zero is a real thing.