What I Bring to the Table

Leadership in action. Growth in numbers. Skills that actually move the needle.

Summary Snapshot

Over 12 years in sales and revenue leadership, from lean startups to high-growth tech companies. I’ve led teams, coached closers, scaled systems, and built playbooks that generate results—without the fluff.

Core Strengths

Sales Leadership

Built and led teams from 3 to 30+; 168% average team attainment

Revenue Strategy

Created GTM plans, optimized ICPs, and ran successful outbound/ABM campaigns

Sales Enablement

Built playbooks, onboarding systems, and coaching programs that decreased ramp time by 40%

Cross-Functional Collaboration

Worked hand-in-hand with Product, CS, Ops, and Marketing to align strategy and execution

Client Success Focus

Reduced churn by 32% with strong post-sale engagement and relationship management

Tech Stack Fluency

HubSpot, Salesforce, Outreach, ZoomInfo, Gong, Chili Piper, LinkedIn Sales Nav

Professional Experience Highlights

Certifications & Skills That Actually Do Something

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Certifications & Skills That Actually Do Something *

SaaS Sales Methodologies: Challenger, MEDDIC, SPIN

Trained and battle-tested across the top revenue frameworks. Whether it’s teaching reps how to challenge a buyer’s assumptions (Challenger), qualify hard with MEDDIC, or uncover hidden needs through SPIN, I’ve applied these playbooks in the real world—where objections don’t come with a script.

Salesforce Certified – Admin Basics

I speak fluent Salesforce—enough to clean up bad data, automate repetitive tasks, and build dashboards that don’t make your VP’s eyes bleed. No waiting on RevOps. I make it work and make it scale.

HubSpot Sales Software

From lead scoring to pipeline hygiene to full-cycle automation, I’ve built HubSpot setups that helped sales reps actually sell instead of cry. Bonus: I’ve created workflows that saved SDRs hours a week—and made marketing think I was a wizard.

OutboundOps Sales Messaging Bootcamp

Completed the outbound bootcamp that actually teaches you how to get replies—not just send emails into the void. Learned how to write sequences, personalize at scale, and stop sounding like everyone else in the inbox.

Winning by Design – Revenue Architecture

Trained in the science of scaling recurring revenue. Designed sales systems using WbD principles: modular playbooks, predictable growth engines, and customer-centric funnel design. It’s the stuff that turns chaos into compounding revenue.

Let’s Get This Over With

  • At a previous role, I worked with a cross-functional partner who thrived on micromanaging and slow approvals. Instead of butting heads, I started looping them in earlier, giving them small wins they could own, and gently steering them into alignment. We didn’t become best friends—but we did land a $450K upsell. And I learned how to lead through friction without losing focus (or my cool).

  • At Showdigs, I launched a pilot campaign that flopped—0 conversions in the first 10 days. I called a timeout, reviewed messaging, and re-ran it with a new target list and updated outreach. In week two, it generated $180K in pipeline. I don’t fear failure—I track it, fix it, and reroute fast.

  • At Compass, I helped roll out a new SaaS integration across a skeptical sales team. I led with transparency, paired reps with specialists, and over-communicated wins in our Slack channels. Within 6 weeks, we hit 85% adoption—and the same team that resisted it was using it to close deals faster. Leadership isn’t just telling people what’s changing—it’s helping them believe why it matters.

  • I once had 48 hours to rebuild a comp plan after a surprise pricing shift. I blocked off distractions, pulled historical data, pressure-tested the math, and delivered a plan the team could actually understand and trust. High pressure isn’t new—it’s just another variable. I stay calm, prioritize fast, and make sure nobody burns out in the process.

Scaling with Intention: How I Measure, Grow, and Repeat

I don’t lead by vibes. I lead by metrics.

I’m a firm believer that what gets measured gets improved—but not everything that’s measurable actually matters. I focus on the KPIs that tie directly to pipeline health, rep performance, and long-term revenue scalability. My leadership style is data-backed, coaching-driven, and built for sustainable growth (not just Q4 heroics).

How I Scale Teams (Without Breaking Them)

  • Build Smart, Not Fast: I start by assessing what’s working, not just who’s available to hire. Process and playbooks before headcount.

  • Onboard Like It Matters: I design onboarding experiences that actually teach reps to win—not just sit through slides.

  • Coach Relentlessly: Weekly 1:1s, call reviews, deal strategy sessions—my job is to make sure they’re better every month.

  • Promote From Within: I grow bench strength early and often. Great closers become great leaders when you build a path for them.

  • Remove Friction: Whether it’s CRM chaos, unclear comp plans, or broken handoffs, I make sure reps can focus on selling—not babysitting systems.

Core Key performance indicators I Track:

  • Quota Attainment – Individually and team-wide, tracked weekly and monthly

  • Pipeline Coverage Ratio – Forecast confidence starts with coverage clarity

  • Activity vs. Conversion – Calls and emails don’t matter unless they move the needle

  • Lead Response Time – Speed kills (the competition)

  • Stage-by-Stage Conversion Rates – Find the leaks, fix the close

  • Ramp Time for New Reps – Shorter ramp, faster ROI

  • Churn & Upsell Rates (Post-Sale) – Revenue is a team sport: sales + CS

My Management Style in One Sentence:

I set high standards, give people the tools and space to exceed them, and stay close enough to coach—without ever micromanaging.

Leadership in Action

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(STAR Method)

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Leadership in Action * (STAR Method) *

  • S: When I joined Showdigs, the sales team was hitting just 56% of their quarterly quota.

    T: I needed to diagnose what was broken fast—and build trust while fixing it.

    A: I conducted 1:1s, analyzed deal data, and found two big gaps: poor lead qualification and no formal objection handling. I created new talk tracks, coached daily, and rebuilt the outbound process with clear KPIs.

    R: Within 90 days, quota attainment hit 92%. Within 6 months, two reps got promoted and revenue grew by 40%.

  • S: At Compass, Q3 pipeline lagged due to a failed ABM launch and shifting product priorities.

    T: I needed to regain momentum and rebuild pipeline while aligning with new strategy.

    A: I paused all outbound for 48 hours, rewrote the ICP, re-trained reps on updated positioning, and worked with marketing to revamp messaging.

    R: We recovered with a 45% increase in lead volume and exceeded Q4 revenue target by $600K.

  • S: At Avvo, I had a rep on a 60-day PIP—great attitude, bad numbers.

    T: My goal was to uncover the gap and help him turn things around without micromanaging.

    A: We reviewed his calls, practiced objection handling, and created a follow-up checklist to stay on target. I gave real-time coaching for 2 weeks, then tapered it down.

    R: He ended the quarter at 104% of quota, got off the PIP, and became a consistent top-5 rep.

  • S: At Better.com, we introduced a new sales automation tool mid-quarter—cue panic.

    T: I needed buy-in fast or risk mass confusion and stalled deals.

    A: I hosted a live walkthrough, built rep-specific playbooks, and paired early adopters with hesitant reps. I also stayed hands-on for two weeks and rewarded early wins.

    R: Within 3 weeks, adoption hit 90%, and rep productivity increased by 22%. We also saw a 17% boost in loan application conversions.